To Code Or To Market

It doesn’t matter how good your product is, if you can’t market it, it will fail.  My cofounder and I just spent the last few months working hard to release our first Windows 8 app and we have finally submitted it for approval last Sunday – very exciting.  The problem is that we have been so busy working on the product that we haven’t had time to do any marketing at all.

The problem now is that I have a huge list of features I want to add into the next update of the product – so do I code or do I market?  I LOVE coding, I know how to do it, I am good at it, can do it for hours and I just have fun doing it.  On the flip side, I love marketing and the idea of it but I don’t think I am good at it and honestly, if I had to choose, I would pick coding every time.

Bletchley Park

My cofounder is not technical, but he is also not a marketer.  The dilemma I have is that I know more than him when it comes to marketing and I am also better than him right now.  I emphasize “right now” because I am 98% sure that if he gets into marketing and gets some initial hand holding, he will be better than me.  So the real question is: do I code, do I market or do I help him get started in marketing?

If I decide to help him and since I, myself, am not a expert marketer then how do I get him started?  Any advice will be greatly appreciated.

I will list a few things here for him to look into but it will be great if you guys can help me help him by pointing us to any marketing resources, articles, tools, etc…  PS: he is freaking bright and self motivated, so all I have to do is just list a few things and he will be all over it.

  • Google Alerts
  • Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
  • setup blog/tumblr
  • setup twitter account
  • setup facebook page
  • SEO – search engine optimization
  • Promotions
  • A/B testing
  • Youtube videos
  • networking with key players
  • guest blogging

UPDATE: Many of you are wondering what our app is.  I am not ready to say yet, but stay tuned and follow me at @eibrahim.